About Brendan Dykes

Brendan has over 25 years of experience in the customer service industry, in both business and technical roles. This broad experience has allowed him to see first-hand the importance for both customers and organizations of delivering consistent omnichannel customer experiences. Brendan has both graduate and post graduate qualifications in Business Management from Bristol Business School. He has been with Genesys since 2007, before which he worked in the energy and telecommunications sectors.

David Paulding

About David Paulding

David is the Genesys Regional Director for UK and Middle East. He has over 20 years of experience in helping organisations to implement positive changes to the way they service their customers, whilst driving business growth. He has worked with some of the world’s largest brands across multiple sectors including Financial Services, Retail, Outsourcing and Technology giving him unique insights into the challenges organisations face today. David has also helped to pivot the sales organisation from selling on-premise to cloud solutions.

Sandra Judd

About Sandra Judd

My role entails working with multiple organisations with a focus on telecommunications, across the UK and Ireland to deliver seamless customer experiences (CX) through the strategic application of technology.

Many customers know where they want to be, but are unsure on how to get there and what path best suits them. I take pride in building strong relationships with my customers, enabling them to help their customers achieve their business outcomes whilst providing exceptional CX. For me, it’s all about creating a partnership rather than a single ‘sales transaction’.

From an initial conversation, I can recognise the customer need for CX. I then effectively collaborate with you to define a strategy, to ensure a smooth, implementation of positive organisational change.

Customer satisfaction is imperative for me and I thoroughly enjoy demonstrating our solutions through a strategic workshop, identifying how you can maximize meeting your customer needs, which in turn; reinforces the need for seamless CX throughout your organisation which is what Genesys do best.

I’m a technologist and want to empower companies to create exceptional omnichannel experiences, journeys and relationships. Please contact me if you would like further information about how I could help you achieve your business goals.

David Paulding

About David Paulding

David is the Genesys Regional Director for UK and Middle East. He has over 20 years of experience in helping organisations to implement positive changes to the way they service their customers, whilst driving business growth. He has worked with some of the world’s largest brands across multiple sectors including Financial Services, Retail, Outsourcing and Technology giving him unique insights into the challenges organisations face today. David has also helped to pivot the sales organisation from selling on-premise to cloud solutions.

Stefan Captijn

About Stefan Captijn

Stefan is Senior Director Strategic Marketing at Genesys. Stefan joined Genesys in April 2000, lives in the Amsterdam area with his wife and two children. In his free time, Stefan enjoys building loudspeakers, cycling and running.

Adrian Bethell

About Adrian Bethell

Adrian Bethell is the Genesys EMEA and LATAM Contact Center Consultant. He identifies opportunities for customers to maximize value through implementation of effective methodologies. Bethell has over 15 years of contact center industry experience including realignment of KPIs and metrics with business goals, implementation of enabling technologies and tools, consolidating customer-centric best practices, and driving innovation and intelligence into operational strategy. Adrian has worked in the Financial, Medical/Healthcare, Technology, Mobile & Telecommunications, Automotive, FMCG, Utilities and Insurance Industries. He has a physics graduate degree from University of Leeds, UK. He is fluent in French and Spanish and speak Italian. He has lived in Barcelona for 10 years with his wife and daughter.

Rachael Royds

About Rachael Royds

As Director of Social Media Marketing at Genesys, Rachael leads the Genesys social media strategy globally for marketing, corporate communications, and employee advocacy. Rachael brings over 10 years of experience in B2B, B2C, and non-profit marketing. She previously held marketing roles at Arrow Electronics and Comcast Cable. Rachael has a Bachelor of Visual and Media Arts degree from Emerson College. Follow her @RachaelRoyds.

David Paulding

About David Paulding

David is the Genesys Regional Director for UK and Middle East. He has over 20 years of experience in helping organisations to implement positive changes to the way they service their customers, whilst driving business growth. He has worked with some of the world’s largest brands across multiple sectors including Financial Services, Retail, Outsourcing and Technology giving him unique insights into the challenges organisations face today. David has also helped to pivot the sales organisation from selling on-premise to cloud solutions.